Media Producer / Cultural Storyteller / Podcast Strategist

Building culture-driven media with strategy, story, and measurable audience growth.

I am Eric "Mr. E" Williams, founder and host of Reggae Hour. My work combines podcast production, YouTube packaging, cultural research, visual branding, and short-form funnels to preserve reggae history while growing a modern digital audience.

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Eric Mr. E Williams in a Reggae Hour podcast studio setting

150K+ podcast downloads

100+ published episodes

15,030 top non-outlier YouTube views

175 subscribers from one short

About

My focus is turning cultural knowledge into media people can find, feel, and follow.

Reggae Hour is more than a podcast. It is a media system built around long-form interviews, educational episodes, video packaging, shorts, blog content, character branding, and community engagement. I create the strategy, shape the message, package the work, and build repeatable publishing systems.

Campaign

International Reggae Day 2026 campaign system.

Built a 10-day International Reggae Day countdown package for Reggae Hour with daily video assets, social collaterals, blog article themes, sponsor outreach, and affiliate integrations.

International Reggae Day 2026 Day 1 campaign hero artwork

Cultural Campaign

10-Day IRD Countdown

Planned daily content from June 21 through June 30 leading into International Reggae Day, with themes covering foundations, spiritual roots, rhythm, women in reggae, and the global future.

International Reggae Day 2026 countdown playlist artwork

Video Packaging

Branded Countdown Sample

Produced platform-ready countdown videos with Reggae Hour branding for YouTube Shorts, Instagram Reels, TikTok, and Facebook distribution.

International Reggae Day Pull Up campaign collateral

Social Collateral Kit

Created campaign graphics for pull-up messaging, media calls, playlist prompts, and community participation.

International Reggae Day media call collateral

Media Outreach

Packaged the campaign for public-facing promotion, cross-platform distribution, and media partnership visibility.

International Reggae Day Plant a Tree collateral

Mission Alignment

Connected reggae culture to positive lifestyle themes, community memory, environmental action, and conscious branding.

International Reggae Day 2026 campaign page preview

Sponsor Strategy

Built sponsor tiers, affiliate placements, daily "Live the Vibe" inserts, and a brand outreach letter for campaign monetization.

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Job 2: Cultural Storytelling + Content Strategy

Origins of Reggae / Reggae Was Never Just Music

A message-first campaign translating reggae history, cultural memory, and social commentary into video, podcast, playlist, and short-form content.

Campaign Strategy

Turning Cultural History Into Audience Growth

This project positioned reggae as more than entertainment: history, resistance, identity, education, and cultural truth.

23,141 views

595.4 watch hours

261 subscribers gained

152,742 impressions

Pilot Short

A short-form entry point designed to pull viewers into the larger Origins playlist.

Podcast Expansion

The full feature episode also extends beyond YouTube through iHeart, Amazon Music, Apple Music, and other podcast platforms.

Career Translation

Content Strategist, Digital Producer, Cultural Media Producer, Podcast Producer, YouTube Content Strategist.

Job 3: Legacy Campaign + Historical Media Production

Peter Tosh Legacy / Legalize the Truth

A multi-part reggae history campaign built around Peter Tosh, resistance, truth-telling, legalization, and the political meaning behind roots reggae.

Legacy Storytelling

Packaging a Cultural Icon for Modern Discovery

The campaign used documentary framing, shorts, tribute content, and playlist strategy to introduce Peter Tosh’s message to new audiences.

15,525 views

139.5 watch hours

44 subscribers gained

118,838 impressions

Short-Form Hook

A visual entry point that connects Peter Tosh’s rebel image to short-form discovery.

Legacy Clip

A second campaign asset built to drive viewers from image-based interest into video engagement.

Career Translation

Documentary Content Producer, Brand Storyteller, YouTube Producer, Music Content Strategist, Digital Archivist.

Job 4: Live Programming + Audience Retention

Only Real Reggae Fans Stay Here

A recurring live music playlist series packaging roots reggae, dancehall, commentary, and community energy into a repeatable audience format.

Live Series

Building a Repeatable Reggae Programming Format

This series demonstrates live audience programming, replay packaging, playlist thinking, and consistent brand voice.

3,568 views

196.7 watch hours

17 subscribers gained

68,386 impressions

Live Playlist Format

A recurring format that gives the audience a familiar place to return for roots, dancehall, and culture.

Replay Value

Each live session becomes a replay asset, extending the life of the programming after the broadcast.

Career Translation

Live Content Producer, Digital Programming Manager, Podcast Producer, Community Media Producer, Streaming Producer.

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Job 5: Thought Leadership + Juneteenth Cultural Commentary

Dignity: AI, Black Memory & The Price of Being Human

A thought-leadership project connecting artificial intelligence, Black memory, Juneteenth, human value, reggae, faith, and cultural survival.

Thought Leadership

Using Media to Frame a Complex Cultural Issue

This project turns a difficult topic into a clear media product with a point of view, supporting shorts, and a long-form anchor episode.

1,447 views

12.5 watch hours

12 subscribers gained

3,729 impressions

Short 1

A short-form clip used to introduce the campaign’s core idea.

Short 2

A second short that expands the campaign through cultural commentary.

Short 3

A supporting clip built to move viewers from quick discovery into the deeper project.

Podcast Episode

The long-form anchor piece for the campaign, connecting AI, Black culture, memory, and human worth.

Career Translation

Thought Leadership Content Producer, Digital Storyteller, Cultural Strategist, Multimedia Producer, Editorial Producer.

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Portfolio Summary

What this body of work proves.

This portfolio shows Eric "Mr. E" Williams as a cultural media producer who can turn music, history, interviews, live programming, and campaign ideas into organized digital content that reaches real audiences.

Career Direction

From Reggae Hour to Digital Media Leadership

Across International Reggae Day, Origins of Reggae, Peter Tosh legacy content, live playlist programming, and Dignity / Juneteenth commentary, the work shows strategy, production, publishing, audience development, and cultural storytelling.

903K+ YouTube views analyzed

8K+ watch hours

2.5K+ subscribers gained

7.9M+ impressions

Creative Strategy

Developed campaign concepts around reggae culture, Black history, artist legacy, International Reggae Day, live music programming, and social commentary.

Production Skills

Produced podcasts, YouTube videos, shorts, playlists, live sessions, promotional images, interview archives, and multi-part content series.

Platform Skills

Built content for YouTube, podcast platforms, social media, campaign pages, playlists, and live/replay programming formats.

Best-Fit Roles

Digital Content Producer, Podcast Producer, YouTube Content Strategist, Multimedia Producer, Cultural Media Producer, Brand Content Strategist, Live Content Producer.

Professional Value

The work proves the ability to research a subject, shape a message, produce assets, publish across platforms, read performance data, and turn culture into audience engagement.

Positioning Statement

Eric "Mr. E" Williams builds digital media campaigns that connect culture, music, history, and community with measurable audience growth.

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