Media Producer / Cultural Storyteller / Podcast Strategist

Building culture-driven media with strategy, story, and measurable audience growth.

I am Eric "Mr. E" Williams, founder and host of Reggae Hour. My work combines podcast production, YouTube packaging, cultural research, visual branding, and short-form funnels to preserve reggae history while growing a modern digital audience.

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Eric Mr. E Williams in a Reggae Hour podcast studio setting

About

My focus is turning cultural knowledge into media people can find, feel, and follow.

Reggae Hour is more than a podcast. It is a media system built around long-form interviews, educational episodes, video packaging, shorts, blog content, character branding, and community engagement. I create the strategy, shape the message, package the work, and build repeatable publishing systems.

JOB 2: CORPUS BUILDING + CULTURAL PRESERVATION

Let’s Busk Corpus Initiative

A developing cultural documentation initiative focused on preserving the stories, voices, performances, environments, and lived knowledge connected to busking and independent street-level creativity.

Field Documentation

Captures the people, places, songs, stories, and conditions that shape public performance and community connection.

Knowledge System

Builds an organized corpus for interviews, research, documentary storytelling, educational media, archives, and collaboration.

Career Translation

Documentary Producer, Cultural Researcher, Oral Historian, Digital Archivist, Community Media Producer, Multimedia Storyteller.

Let’s Busk Corpus Short

Let’s Busk Corpus Video

Selected Campaign

International Reggae Day 2026

A focused 10-day campaign system connecting reggae history, cultural education, daily video packaging, social participation, media outreach, and sponsor strategy.

10-Day Countdown

Planned daily themes from foundations and spiritual roots to rhythm, women in reggae, and the global future.

Video Packaging

Produced platform-ready countdown videos for YouTube Shorts, Instagram Reels, TikTok, and Facebook.

Media Outreach

Packaged media calls, social collateral, playlist prompts, community participation, and cross-platform visibility.

Sponsor Strategy

Built sponsor tiers, affiliate placements, daily “Live the Vibe” inserts, and a brand outreach letter.

JOB 1: STRATEGIC SYSTEMS + CULTURAL RESEARCH

Reggae Artist Alignment System

A structured framework for connecting reggae artists with the right story, audience, content format, cultural context, and growth opportunity.

Artist Positioning

Clarifies what an artist represents, who needs to hear the story, and how that truth should travel.

Content Alignment

Matches the artist’s message to interviews, podcasts, documentary framing, short-form discovery, playlists, and commentary.

Career Translation

Brand Strategist, Music Content Producer, Cultural Storyteller, Artist Development Producer, Interview Producer, Digital Campaign Strategist.

Job 3: Legacy Campaign + Historical Media Production

Peter Tosh Legacy / Legalize the Truth

A multi-part reggae history campaign built around Peter Tosh, resistance, truth-telling, legalization, and the political meaning behind roots reggae.

Legacy Storytelling

Packaging a Cultural Icon for Modern Discovery

The campaign used documentary framing, shorts, tribute content, and playlist strategy to introduce Peter Tosh’s message to new audiences.

15,525 views

139.5 watch hours

44 subscribers gained

118,838 impressions

Short-Form Hook

A visual entry point that connects Peter Tosh’s rebel image to short-form discovery.

Legacy Clip

A second campaign asset built to drive viewers from image-based interest into video engagement.

Career Translation

Documentary Content Producer, Brand Storyteller, YouTube Producer, Music Content Strategist, Digital Archivist.

Job 4: Live Programming + Audience Retention

Only Real Reggae Fans Stay Here

A recurring live music playlist series packaging roots reggae, dancehall, commentary, and community energy into a repeatable audience format.

Live Series

Building a Repeatable Reggae Programming Format

This series demonstrates live audience programming, replay packaging, playlist thinking, and consistent brand voice.

3,568 views

196.7 watch hours

17 subscribers gained

68,386 impressions

Live Playlist Format

A recurring format that gives the audience a familiar place to return for roots, dancehall, and culture.

Replay Value

Each live session becomes a replay asset, extending the life of the programming after the broadcast.

Career Translation

Live Content Producer, Digital Programming Manager, Podcast Producer, Community Media Producer, Streaming Producer.

Job 5: Thought Leadership + Juneteenth Cultural Commentary

Dignity: AI, Black Memory & The Price of Being Human

A thought-leadership project connecting artificial intelligence, Black memory, Juneteenth, human value, reggae, faith, and cultural survival.

Thought Leadership

Using Media to Frame a Complex Cultural Issue

This project turns a difficult topic into a clear media product with a point of view, supporting shorts, and a long-form anchor episode.

1,447 views

12.5 watch hours

12 subscribers gained

3,729 impressions

Portfolio Summary

What this body of work proves.

This portfolio shows Eric "Mr. E" Williams as a cultural media producer who can turn music, history, interviews, live programming, and campaign ideas into organized digital content that reaches real audiences.

Career Direction

From Reggae Hour to Digital Media Leadership

Across International Reggae Day, Origins of Reggae, Peter Tosh legacy content, live playlist programming, and Dignity / Juneteenth commentary, the work shows strategy, production, publishing, audience development, and cultural storytelling.

903K+ YouTube views analyzed

8K+ watch hours

2.5K+ subscribers gained

7.9M+ impressions

Creative Strategy

Developed campaign concepts around reggae culture, Black history, artist legacy, International Reggae Day, live music programming, and social commentary.

Production Skills

Produced podcasts, YouTube videos, shorts, playlists, live sessions, promotional images, interview archives, and multi-part content series.

Platform Skills

Built content for YouTube, podcast platforms, social media, campaign pages, playlists, and live/replay programming formats.

Best-Fit Roles

Digital Content Producer, Podcast Producer, YouTube Content Strategist, Multimedia Producer, Cultural Media Producer, Brand Content Strategist, Live Content Producer.

Professional Value

The work proves the ability to research a subject, shape a message, produce assets, publish across platforms, read performance data, and turn culture into audience engagement.

Positioning Statement

Eric "Mr. E" Williams builds digital media campaigns that connect culture, music, history, and community with measurable audience growth.