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Reggae Hour logo Eric "Mr. E" Williams
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Digital Media Producer / Web Products Leader

I build digital products and media systems that move people from attention to action.

I lead projects from research and strategy through content, responsive production, deployment, and audience growth. My work spans civic websites, commerce systems, podcast platforms, and multi-channel media ecosystems.

Explore Built by Mr. E View Flagship Case Study
NAACP H. Boyd Hall Branch website rebuilt by Eric Williams
About

My focus is turning complex ideas into clear digital products people can use, trust, and act on.

I combine research, content strategy, responsive web production, multimedia, platform operations, and audience development. I shape the message, build the experience, coordinate deployment, and create systems that organizations can continue using after launch.

JOB 2: CORPUS BUILDING + CULTURAL PRESERVATION

Let’s Busk Corpus Initiative

A developing cultural documentation initiative focused on preserving the stories, voices, performances, environments, and lived knowledge connected to busking and independent street-level creativity.

Field Documentation

Captures the people, places, songs, stories, and conditions that shape public performance and community connection.

Knowledge System

Builds an organized corpus for interviews, research, documentary storytelling, educational media, archives, and collaboration.

Career Translation

Documentary Producer, Cultural Researcher, Oral Historian, Digital Archivist, Community Media Producer, Multimedia Storyteller.

Let’s Busk Corpus Short

Let’s Busk Corpus Video

Selected Campaign

International Reggae Day 2026

A focused 10-day campaign system connecting reggae history, cultural education, daily video packaging, social participation, media outreach, and sponsor strategy.

10-Day Countdown

Planned daily themes from foundations and spiritual roots to rhythm, women in reggae, and the global future.

Video Packaging

Produced platform-ready countdown videos for YouTube Shorts, Instagram Reels, TikTok, and Facebook.

Media Outreach

Packaged media calls, social collateral, playlist prompts, community participation, and cross-platform visibility.

Sponsor Strategy

Built sponsor tiers, affiliate placements, daily “Live the Vibe” inserts, and a brand outreach letter.

JOB 1: STRATEGIC SYSTEMS + CULTURAL RESEARCH

Reggae Artist Alignment System

A structured framework for connecting reggae artists with the right story, audience, content format, cultural context, and growth opportunity.

Artist Positioning

Clarifies what an artist represents, who needs to hear the story, and how that truth should travel.

Content Alignment

Matches the artist’s message to interviews, podcasts, documentary framing, short-form discovery, playlists, and commentary.

Career Translation

Brand Strategist, Music Content Producer, Cultural Storyteller, Artist Development Producer, Interview Producer, Digital Campaign Strategist.

Job 3: Legacy Campaign + Historical Media Production

Peter Tosh Legacy / Legalize the Truth

A multi-part reggae history campaign built around Peter Tosh, resistance, truth-telling, legalization, and the political meaning behind roots reggae.

Legacy Storytelling

Packaging a Cultural Icon for Modern Discovery

The campaign used documentary framing, shorts, tribute content, and playlist strategy to introduce Peter Tosh’s message to new audiences.

15,525 views
139.5 watch hours
44 subscribers gained
118,838 impressions
Peter Tosh short artwork

Short-Form Hook

A visual entry point that connects Peter Tosh’s rebel image to short-form discovery.

Peter Tosh legacy artwork

Legacy Clip

A second campaign asset built to drive viewers from image-based interest into video engagement.

Career Translation

Documentary Content Producer, Brand Storyteller, YouTube Producer, Music Content Strategist, Digital Archivist.

Job 4: Live Programming + Audience Retention

Only Real Reggae Fans Stay Here

A recurring live music playlist series packaging roots reggae, dancehall, commentary, and community energy into a repeatable audience format.

Live Series

Building a Repeatable Reggae Programming Format

This series demonstrates live audience programming, replay packaging, playlist thinking, and consistent brand voice.

3,568 views
196.7 watch hours
17 subscribers gained
68,386 impressions

Live Playlist Format

A recurring format that gives the audience a familiar place to return for roots, dancehall, and culture.

Replay Value

Each live session becomes a replay asset, extending the life of the programming after the broadcast.

Career Translation

Live Content Producer, Digital Programming Manager, Podcast Producer, Community Media Producer, Streaming Producer.

Job 5: Thought Leadership + Juneteenth Cultural Commentary

Dignity: AI, Black Memory & The Price of Being Human

A thought-leadership project connecting artificial intelligence, Black memory, Juneteenth, human value, reggae, faith, and cultural survival.

Thought Leadership

Using Media to Frame a Complex Cultural Issue

This project turns a difficult topic into a clear media product with a point of view, supporting shorts, and a long-form anchor episode.

1,447 views
12.5 watch hours
12 subscribers gained
3,729 impressions

Job 6: Brand Commerce + Business Systems

Caribbean Wellness / Sea Bloom

From brand direction to a live commerce ecosystem for a founder-led wellness company serving the Corpus Christi market.

Caribbean Wellness Sea Bloom storefront
Commerce Strategy + Technical Delivery

A complete sales and operating system

Designed and deployed the storefront, product architecture, local fulfillment flow, Stripe checkout and invoicing, customer records, inventory, production tracking, expenses, and reporting.

8product flavors
3jar sizes
8checkout methods configured
1connected back office
Visit Live Storefront
Sea Bloom storefront and product catalog

Brand and Merchandising

Built a premium Caribbean wellness identity, eight-flavor catalog, size architecture, discovery bundles, pricing, and product storytelling.

Stripe checkout payment methods

Payments and Fulfillment

Implemented secure Stripe checkout, hosted invoices, webhooks, dynamic payment methods, and local pickup and delivery validation.

Sea Bloom back-office register

Retail Operations

Created a back-office register for customers, orders, inventory, production batches, expenses, daily sales, and closeout reporting.

Job 7: Podcast Brand + Web Experience

Mama Never Told Me Podcast Website

A warm editorial platform designed and built from concept through launch, turning a podcast feed into an ownable digital property.

Mama Never Told Me podcast website homepage
Strategy + UX/UI + Custom Development

A podcast platform built to grow with the show

Created the brand system, information architecture, custom Blogger theme, responsive experience, live podcast catalog, persistent listening layer, episode artwork, domain setup, QA, and launch.

5focused website pages
15episodes in the live RSS catalog
2integrated listening systems
100%responsive implementation
Visit Live Website
Mama Never Told Me live RSS episode catalog

Live Episode Catalog

Connected the official RedCircle feed to a playable 15-episode catalog that updates as new episodes are published.

Mama Never Told Me host-led About page

Identity-Led Design

Built an editorial visual system around the host, warm storytelling, strong hierarchy, and consistent identity-accurate imagery.

Mama Never Told Me mobile homepage

Responsive Delivery

Adapted navigation, content order, grids, touch targets, and the persistent Spotify player for mobile use.

Portfolio Summary

What this body of work proves.

This portfolio shows Eric "Mr. E" Williams as a digital media and web product producer who turns culture, content, brand ideas, and business needs into organized experiences that reach audiences and support real operations.

Career Direction

From Cultural Media to Digital Product Leadership

Across Reggae Hour campaigns, Caribbean Wellness commerce, and the Mama Never Told Me podcast platform, the work demonstrates strategy, production, publishing, responsive design, audience development, payment infrastructure, and operational thinking.

903K+YouTube views analyzed
8K+watch hours
2.5K+subscribers gained
7.9M+impressions

Creative Strategy

Developed campaign concepts around reggae culture, Black history, artist legacy, International Reggae Day, live music programming, and social commentary.

Production Skills

Produced podcasts, YouTube videos, shorts, playlists, live sessions, promotional images, interview archives, and multi-part content series.

Platform Skills

Built for YouTube, podcast platforms, social media, responsive websites, custom Blogger themes, Stripe commerce, Cloudflare infrastructure, campaign pages, playlists, and live/replay formats.

Best-Fit Roles

Digital Content Producer, Podcast Producer, Web Experience Producer, Brand Content Strategist, Multimedia Producer, Marketing Technology Specialist, E-commerce Project Manager, Digital Product Producer.

Professional Value

The work proves the ability to research a subject, shape a message, produce assets, publish across platforms, read performance data, and turn culture into audience engagement.

Positioning Statement

Eric "Mr. E" Williams builds digital media, branded web experiences, and practical commerce systems that connect story, audience growth, and business operations.

Job 1: Civic Web Product Leadership

NAACP H. Boyd Hall Branch 6168 Website Rebuild

Led the communications and web-production effort for a modern Corpus Christi civic platform, combining research, public narrative, responsive development, multimedia, deployment coordination, and an ownership-conscious handoff process.

NAACP H. Boyd Hall Branch website homepage on desktop

From stale website to governed civic platform

I translated chapter priorities and verified public research into an accessible website system designed for community information, local history, events, voting participation, and continued chapter ownership.

10public website pages
8community images in the interactive gallery
1custom domain and Cloudflare deployment
1original voting-rights video package

Challenge

Replace an outdated chapter presence with a credible public resource while protecting factual accuracy, brand integrity, community trust, and the organization’s long-term control of its digital infrastructure.

Approach

Researched branch history, Dr. H. Boyd Hall, Juneteenth, South Texas race relations, and voting rights; then shaped that material into clear page architecture, sourced public narrative, action paths, and media.

Delivery

Produced responsive HTML/CSS, an accessible JavaScript carousel, event and voting-rights experiences, video assets, Cloudflare deployment packages, QA documentation, backups, and an ownership-transfer workflow.

The House on Ocean Drive history page

Research-Led Civic Storytelling

Created “The House on Ocean Drive,” a sourced local-history narrative connecting emancipation, organized action, housing access, Dr. Hall’s leadership, and the branch’s continuing work.

NAACP voting rights information page

Action-Oriented Public Information

Built a voting-rights resource with participation steps, official state links, evidence-based legal context, landmark rulings, accessible calls to action, and an embedded chapter speech.

Multimedia Production and Distribution

Produced and published the chapter’s “Get Out and Vote” video with President Deanna King, then integrated it into the public voting-rights experience as part of one connected communications system.

Visit Live WebsiteRead the History Narrative
Eric "Mr. E" Williams
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